FEASTLY
Takeaway Kitchen:
Good Food, Sorted.
Good Food, Sorted.
STUDIO
BrandWorks—Melbourne,AU
Project type
Strategy, Branding Identity, Collaterals, Website
Strategy & Creative Lead
Michael Tan, Miranty Annisareta
Graphic Designer
Veronica Halim
2022
Realizing that busy people often default to fast food, Catering Project launched FEASTLY: a takeaway kitchen providing busy mums, families, and working professionals with quality, wholesome, and affordable meals made from fresh, seasonal produce. It's the easy solution for those who want great food without the hassle of cooking.
FEASTLY's target market is busy people who value convenience, health, and taste.
The branding direction uses a nostalgic and wholesome identity. The brandmark, packaging, and photography all feature a vintage, retro-style with earthy tones and rustic elements with a pop of bright chartreuse colour to convey freshness. This look complements the menu of classic comfort foods made from scratch with local, organic ingredients, reinforcing the message of healthy, convenient, and homemade-tasting meals.
