PIERLUIGI
Artisan Italian Cafe & Bar:
Drink, Dine, Italian
Drink, Dine, Italian
studio
BrandWorks—Melbourne,AU
Project type
Strategy, Branding Identity, Collaterals, Website
Strategy & Creative Lead
Michael Tan, Miranty Annisareta
Graphic Designer
Jaelaka Lalitrojwong, Virakarn Nutirong
Project Manager
Rhema Putri, Lan Lan
Lead of Interior
Sophie Metcalfe
2023
Amber and Pierluigi Ostuni, the founders of the Italian cafe and panini sandwich bar PIERLUIGI, vision is to offer Melbournians a modern and beautiful Italian dining experience. PIERLUIGI brings a taste of Rome’s finest food, bar and coffee culture into the heart of Chadstone, the Fashion Capital of Melbourne. An artisanal Italian deli kiosk open 7 days a week, it champions fine food, coffee and the relaxing notion of an aperitif. Retrofitting an existing kiosk.
Pierluigi's home city of Rome inspired the brand's identity and concept direction. The cafe features classic details, artifacts, bold script typography, and embossed gold details, evoking a blend of traditions and modernity, inviting customers to relax and enjoy their food as the Italians do, while the photography is layered with deep contrasting moments to invite the wanderer to dwell and enjoy the moment.
