MISEMONTASE
Film Community:
Find Your Place in Cinema
Find Your Place in Cinema
Strategy & Creative Direction
Miranty Annisareta
Project type
Strategy, Branding Identity, Collaterals
2021
The visual identity for MISEMONTASE is a clear distillation of the film community’s core passion: the intense, unifying experience of cinema. As a community driven by the desire to discuss and share films across all genres, styles, and scales, the brand needs to be both boldly evocative and invitingly direct.
The Focus on Identity
Our design relies largely on mise-en-scène (what's in the frame) and montage (essential cuts). A simple but deep visual scheme shows this duality. The brand's concept revolves around the 'O' in "MON," which softly depicts the community's focus, whether it's a camera lens or film.
Find Your Place in Cinema
The slogan is physically and conceptually part of the design. It cuts through the noise with clarity and emotion, creating a strong, identifiable brand as passionate and deep as fans of cinema.
Close-up, cropped, abstract, or emotive cinema stills reveal how a film may touch people emotionally. They inspire viewers to examine, contemplate, and discuss the frame.
