SPEAK SOFTLY
Cocktails & Curated Beers:
Get Drinks — Start Living
Get Drinks — Start Living
Project type
Strategy, Branding Identity, Collaterals
Strategy & Creative Direction
Miranty Annisareta
2024
SPEAK SOFTLY is an Art Deco Revival bar that captures the classy style and theatrical flair of the 1920s, resulting in the space feeling luxurious, immersive, and intimate. The brand language is built on geometric shapes, such as sunbursts, sharp angles, and streamlined symmetry, and relies heavily on historic elements in the visual identity.
The intricate geometric shapes in the unique cocktail graphics and patterns give the impression of harmony, modernism, and high-quality craftsmanship. The overarching idea is a contemporary speakeasy, creating an atmosphere of subdued exclusivity where patrons may savor premium cocktails in a setting that murmurs of glitz and covert decadence reminiscent of the 1920s and 1930s.
The colour palette, which features black and deep teal, creates an atmosphere of calm elegance while simultaneously making the space feel inviting. Gold accents highlight the Art Deco-inspired typography and patterns. Meanwhile, lively flashes of fuchsia in the images complement the contemporary illustrations by adding a pop of colour. The result is an intriguing and contemporary style with a nod to the opulence of the 1920s.
