SUSHI KAIYŌ
Japanese All-Day Dining in Jakarta:
Earth, Wind and Fire
Studio
BrandWorks-Melbourne,AU
Minded Studio-Jakarta,IDN
Minded Studio-Jakarta,IDN
Project type
Strategy, Branding Identity, Environmental Design, Collaterals,
Strategist & Creative Lead
Michael Tan
Graphic Designer
Caroline Leduc, Caisa Nilaseca,
Miranty Annisareta, Veronica Halim
Project Manager
Marcellyna Citra
Lead of Interior
Sophie Metcalfe
Interior designer
Emily Florencia
Interior, collateral, food Photography
Sevfal Mogalana, Kami Studio, Soemario
2021
Indonesia, particularly Jakarta, loves Japanese food and culture. There are several Japanese-themed eateries, grab-n-go, and drinking pubs in Jakarta alone. There are a lot of players in this industry,F&B groups, in particular that really stand out. Boga Group, a major F&B business with a great reputation, has run several Japanese culinary concepts with large operational resources.
The group hired BrandWorks to create a fresh Japanese concept, including strategy, brand design, interiors, menu, and presentation. A multi-sensory brand experience was the goal. The brief encouraged pushing the envelope and expressing Japanese eating in a unique and thought-provoking way.
Crafted by the Forces of Nature
‘Kaiyo’ means ocean water. Inspired by nature in all its forms: Earth, Wind and Fire, SUSHI KAIYO invites its audience to rediscover the forces of nature by showcasing how the food is sourced, prepared and served at the table. The brand and interiors elevate the mystery of the ocean with Japanese obsession with purity, perfection and craftsmanship.
Winner of Better Future
GOLD Melbourne Design Award 2022
SILVER Wild Design Award 2023
SHORTLISTED Australia Design Award 2023
The design philosophy for the interiors takes on the Japandi (Japanese-Scandinavian) style, where the Japanese artisanship of making sushi is combined with contemporary Scandinavian modern finishing touches. SUSHI KAIYO brings the mystery of the ocean into a celebratory gesture of joy and food appreciation for the next generation of diners in Indonesia.
IZAKAIYō — Japanese Whisky Bar | Delicate Creatures: Secrets of the Deep
Izakaiyō, the mysterious and enchanting little cousin to Sushi Kaiyō. Around the corner the bottom of the ocean suspends mysterious and enchanting creatures. Despite the dark moody ambience with a smokey obscured view, it lays so many awe-inspiring and illuminated discoveries that feel magical and surreal, living between heavy and light sunrays underneath.
