MAHŌ SENSORY TEA
Destined for Discovery
studio
BrandWorks Studio—Melbourne,AU
Project type
Strategy, Packaging Design, Photography Direction
Strategy & Creative Direction
Michael Tan, Miranty Annisareta
Graphic Designers
Caisa Nilaseca, Gift Wwararom, Veronica Halim
Studio Account Manager
Lan Lan
Photographer
Meagan Harding
2023—2024
MAHŌ SENSORY TEA offers offers 14 distinctive blends that bring together timeless and innovative flavours: Black & White, Alchemy, Mixology, and the Master series. The series takes an everyday tea ritual and enhances it for premium hospitality and sophisticated consumers. The perfect antidote for your wellbeing and wellness.
BrandWorks centered the tea line's aesthetic to reflect memory and abstract contemplation through storytelling. This establishes intimacy with the drinker through personal narratives and romantic memories of times and places, beyond flavours and health advantages. The story-led identity created a clean packaging that reflected high modernist values.
BrandWorks centered the tea line's aesthetic to reflect memory and abstract contemplation through storytelling. This establishes intimacy with the drinker through personal narratives and romantic memories of times and places, beyond flavours and health advantages. The story-led identity created a clean packaging that reflected high modernist values.
Silver Winners of Better Future:
Melbourne Design Awards 2023
Wild Design Awards 2024
Australian Design Awards 2024
Melbourne Design Awards 2023
Wild Design Awards 2024
Australian Design Awards 2024
At the 2022 Life InStyle Melbourne expo, MAHŌ SENSORY TEA was an immediate success due to product quality and innovative positioning, selling out the entire range within hours. The brand immediately gained popularity, landing in lifestyle retailers countrywide and moving to Japan. MAHŌ SENSORY TEA is quickly becoming a top participant in the premium tea market.
