CAPTOGRAFIA STUDIO
Vision + Precision
Project type
Strategy, Branding Identity Refresh, Collaterals
Creative Direction
Miranty Annisareta
2025
CAPTOGRAFIA is a Jakarta-based photography studio defined by the theoretical basis of the Camera Obscura. The brand's identity is built on a precise duality: Vision & Precision. This approach blends the artistic vision of the human eye with the technical mastery of the lens, conveying a sense of timelessness and intentionality.
Ultimately, the CAPTOGRAFIA brand is designed to communicate the studio's mission: transforming fleeting scenes into a lasting visual archive for its clientele.
The Principle of Light. Captured.
The entire visual identity is designed to be refined and technical. Opting out of using a simplified icon in favour of showcasing the actual conceptual diagrams of the Camera Obscura and the eye.
This choice demonstrates the brand's expertise and commitment to the science of light, while the logotype serves as the brand's refined signature. The colour palette echoes the darkness of the Camera Obscura in contrast with the impact of light, delivering an unconventional aesthetic.
