SALTZ BAKES
Daily Artisan:
Where Sweetness Finds Its Edge
Where Sweetness Finds Its Edge
Project type
Strategy, Branding Identity, Collaterals
Strategy & Creative Direction
Miranty Annisareta
2025
In the vibrant and dynamic Pererenan district of Bali, you'll find SALTZ, an artisan bakery and confectionery founded on the principle of striking a contrast. The signature ingredient, Garam Kusamba, or Kusamba salt, is handcrafted by salt farmers in Desa Klungkung, Bali. This traditional pyramid-shaped sea salt has a mild umami taste and a clean, mineral-rich aroma. This guiding philosophy is the foundation for both the culinary principles and design guideline.
Raw, Textured Contrast
This striking contrast is reflected in SALTZ's design language, which is bold, tactile, yet refined. The logo's script typeface is inspired by an artist's signature: it's both delicate and bold.
The grain and texture seen in sea salt crystals serve as a direct inspiration for the photographic style. This aesthetic causes visual friction and presents the bakes as raw, high-contrast workmanship.
The color scheme is a contrast between the sea and salty roots represented by Coastal Blue and the rich pastries evoked by Butter Yellow.
