MISS LUCY
Eatery & Cafe:
A Little Ray of Sunshine
A Little Ray of Sunshine
STUDIO
BrandWorks—Melbourne,AU
Project type
Strategy, Branding Identity, Collaterals
Creative Director & graphic designer
Michael Tan, Miranty Annisareta
Project & Account Manager
Holly Dillon
2021
MISS LUCY is the little spark of childhood nostalgia that lives inside all of us. She's curious, fearless, and loves learning about the wonders of the world around her. A whimsical character with a heart of gold, MISS LUCY embodies the spirit of childhood innocence and playfulness.
A Little Character with Big Potential
Naturally, the brand direction was influenced by the café's surroundings. With established trees and grassy plains to roam in, the brand identity conjures a sense of freedom where nature and good food unite. MISS LUCY bridges the gap between generations, contrasting youthful positivity with an experienced and tasteful palate.
This down-to-earth expression of the environment and the atmosphere we seek to create incorporates earthy tones of eucalyptus and soothing pastels, contrasted with playful pops of color that echo the joy and laughter of the space.
