MAHŌ TEAWARE
Ritual Starts Here
Studio
BrandWorks—Melbourne,AU
Project type
Strategy, Packaging Design, Photography Direction
Strategy & Creative Direction
Michael Tan, Miranty Annisareta
Graphic Designers
Caisa Nilaseca, Gift Wwararom, Veronica Halim
Studio Account Manager
Lan Lan
Photographer
Meagan Harding
2023—2024
MAHŌ SENSORY Cha Teaware packaging aims to enhance the tea ritual through sensory design. The Cha Mug and the Cha For One set were designed by Joshua Tong, the founder of MAHŌ SENSORY, in four stunning colours: Moss, Amber, Smoke, and Clear. The packaging is treated as an object of contemplation, not just a container. The core visual is a soft, abstracted, circular 'steaming aura,' inspired by the quiet motion of brewing. A matte, uncoated stock was chosen for a premium tactile feel. The MAHŌ branding is elevated with a subtle foil stamp, providing a stamp of quality and shimmer.
Ritual Starts Here
Both models feature a clean, square cube design to emphasise structural simplicity and intent. Practical information is tastefully transferred to the sides. The packaging creates a clean, elegant start to the tea ceremony, setting the scene for MAHŌ's complimentary tea blends.
Both models feature a clean, square cube design to emphasise structural simplicity and intent. Practical information is tastefully transferred to the sides. The packaging creates a clean, elegant start to the tea ceremony, setting the scene for MAHŌ's complimentary tea blends.
Silver Winners of Better Future
Melbourne Design Awards 2023
Wild Design Awards 2024
Australian Design Awards 2024
Melbourne Design Awards 2023
Wild Design Awards 2024
Australian Design Awards 2024
