THE MAHŌ GAIWAN PROJECT
Curated Artist Collaboration
STUDIO
BrandWorks—Melbourne,AU
Project type
Strategy, Branding Identity, Product Design, Packaging Design, Photography Direction
Strategy & Creative Lead
Michael Tan, Miranty Annisareta
Studio Account Manager
Lan Lan
Artists-in-collaboration
Nani Puspasari, Lukas Kasper, Tim Stana
Photographer
Meagan Harding
2022 – 2023
For centuries, candles have been used as the light in the darkness of life and illuminating one’s spirituality through healing, purification and cleansing. MAHŌ introduces a candle series featuring the gaiwan tea vessel and four unique fragrances now unlocked for the very first time.
Curious in their story and design, each MAHŌ Gaiwan Candle embodies a time and place curated by BrandWorks with artworks of Melbourne-based artists.
BrandWorks, in collaboration with lifestyle brand, MAHŌ Sensory and founder, Joshua Tong, introduces its luxury Sensory Candle series, featuring emerging Melbourne artists in the creation of its brand identity to packaging design.
Unique in their background and style, each collectable piece reveals a memory, a place, a moment in time captured by the creator. A personal journey revealed through burning, each candle unveils a sensory getaway with each discovered note.
