SEKALA SENJA
Bali Sublet Investment:
Ethical Growth, Real Returns
Ethical Growth, Real Returns
Project type
Strategy, Branding Identity, Collaterals,
Strategy & Creative Direction
Miranty Annisareta
2025
The SEKALA SENJA brand identity, which translates to "Once Upon a Sunset," captures the tranquil essence of Bali, combining serenity with an ethical investment opportunity.
The design features an elevated, classic serif wordmark and a primary color of rich, deep emerald green, evoking Bali's lush, tropical landscape. The logo mark is a concise visual element, combining the two 'S' initials with a stylized sun to symbolize the sunset. This core identity is supported by creamy white and earthy terracotta accents, adding warmth and an authentic connection to the island's natural elements.
The visual system employs abstract, organic shapes and a clean, spacious layout across all media, from the presentation folder to the digital slides. This approach communicates sophistication, clarity, and tranquility, reinforcing the brand's promise of a seamless, high-growth investment experience rooted in the timeless beauty and ethical tourism of Bali.
